Who writes it: Jeff Brooks, creative director of Merkle Domain, a direct-response agency for nonprofits
The skinny: The philanthropic realm has long resisted anything smacking of profit. But Brooks shows how smart business strategies can be applied in the realm of nonprofit fund-raising, branding, and management. As he admonishes, "If you're not also giving donors something far better than a receipt, you're not doing your job."
http://www.donorpowerblog.com/
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